Forever exploring its long-held legacy in travel, a constant source of inspiration within every collection, the House presents an ode to the seasonal ritual of setting off to seaside locales. With pieces in vibrant color combinations unique to the world’s top coastal spots, the Gucci Resort Collection transforms the vacation wardrobe into a travel diary of sorts, denoting the expansive narrative of an individual’s journey.
To present the collection in a surreal and playful way, Max Siedentopf has captured a campaign where the Gucci Resort pieces take on monumental status in mini dioramas of the various destinations featured within the collection. From Miami to Okinawa, Jeju to Cancun, tote bags and sunglasses become part of the landscape, while beach-goers bring larger-than-life energy to the frozen-in-time scenes—a reminder that unexpected stories are still to be discovered even in the most familiar places.
Credits
Creative Director: Alessandro Michele
Art Director and Photographer: Max Siedentopf
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