Gucci is Florence, Florence is Gucci.
In a tribute to the House’s founding city, the Cruise 2026 fashion show took place at Palazzo Settimanni within the Gucci Archive, a living, breathing space that informs the past, present, and future of Gucci.
Soundtrack by Frédéric Sanchez
‘Ti prego amami,’ ‘Metti una sera a cena,’ and ‘La Lucertola’ written by Ennio Morricone
‘La leçon particulière (II)’ (F. Lai/C. Gaubert) – Francis Lai
‘Footprints On The Moon’ – Johnny Harris
‘State of Contraction’ – Barry Adamson
‘Selenge’ (M. Shrager/C.Dessberg) – Céline Dessberg
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