Gucci Celebrates the Year of the Rabbit


The dreamy light of sunrise heralds a new Spring in the House’s campaign presenting the special collection dedicated to the Year of the Rabbit. A serene group of friends encounter serendipitous rabbits in a blooming landscape full of exuberant tones that echo the joyful spirit of the season.

An animal welfare organization, Bureau Veritas, was present on set and verified that no animals were harmed in the making of this campaign.
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