The House unveils Idris Elba as the star of its latest campaign for the GUCCI 25H timepiece collection, envisioned by Creative Director Alessandro Michele. The British actor, producer, and musician performs an inner monologue throughout a single-take sequence that blends hints of retro aesthetics and humor, culminating in the tagline, ‘It’s Gucci Time.’
Photographed and directed by Mert Alas & Marcus Pigott, Art Direction by Ezra Petronio.
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