Organized in partnership with ARTE Generali
Sophie Perceval, Co-founder, Wondeur AI, Paris
Kay Watson, Head of Arts Technologies, Serpentine Galleries, London
Jérôme Poggi, Founder & Director Galerie Poggi, Paris
Moderator: Dr. Jeni Fulton, Head of Editorial, Art Basel
Panel introduction: Jean Gazançon, CEO, ARTE Generali
When we speak about the value of an artwork, we often mean its price. However, the price, especially at auction, only tells part of the story: what happens in the case of artists whose works aren’t readily available on the market, are in the formative years of their career, or are in a period of rapid evolution? This is what alternative valuation systems attempt to address by taking into account datasets based on museum and gallery shows, amongst other signals. Using all the information available, they attribute value based upon how and where an artist is exhibited, and how fast the work is being disseminated. Could these new measurement systems lead to a better understanding of value, and foster a more stable environment for artists, collectors, and gallerists alike? This discussion will highlight the importance of going beyond price when valuing art, particularly in the context of a dynamic art market.
Sophie Perceval is the co-founder and co-CEO of Wondeur, an AI fintech company providing insurance companies, wealth management firms and cultural institutions with intelligence on trillions of dollars of art assets. Wondeur is developed by a world-class research team of PhDs from University of Toronto, MIT & MIT Media Lab, working collaboratively with preeminent art specialists. A trained economist, Sophie brings to Wondeur 25 years of experience in the contemporary art world with a focus on artists development, research and innovation.
Kay Watson is a researcher, producer and curator working with art and advanced technologies, photography and video games. She is Head of Arts Technologies at Serpentine and a Trustee of The Photographers’ Gallery and Mediale.
Jérôme Poggi founded his gallery in 2009. Located in front of the Centre Georges Pompidou in the Marais, Galerie Poggi is today acknowledged as one of the most important contemporary galleries in France, with a strong international presence. Firstly trained as an engineer, Jérôme Poggi is a graduate of he Ecole des Hautes Etudes en Sciences Sociales (EHESS, Paris) and the University of Paris I-Panthéon Sorbonne. He practiced as an art historian and curator for 15 years before opening the gallery, being particularly interested in the history of art market. As such he held positions as deputy director of the Domaine de Kerguéhennec, and general coordinator of the French Interprofessional Congress of Contemporary Art. He also founded the NGO « SOCIETIES », whose mission was to promote new channels between art and society by democratizing the process of commissioning, and which he presided during 13 years next to the gallery. He is the author of numerous articles, books and documentary films.
Dr Jeni Fulton is Art Basel’s Head of Editorial, leading the fair’s global content strategy and its digital magazine. She is the series editor for the Art Market Report and Survey of Global Collecting, co-published by Art Basel and UBS. She obtained her PhD on the subject of “Value and evaluation in 21st Century Art” from the Humboldt University in Berlin in 2017, and read Philosophy at the University of Cambridge for her undergraduate degree. She lectures on the art market, contemporary art history, and art and technology at Zurich’s University of the Arts (ZHdK), and teaches in the Executive Master’s in Art Market Studies at the University of Zurich.
The Art Basel Paris 2024 Conversations program is curated by Pierre-Alexandre Mateos and Charles Teyssou.
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