Giorgio Armani – 2025 Spring/Summer Advertising Campaign


Glimpses of carriages, the steam of a locomotive ready to depart, stairs, tracks, and vaulted ceilings: the new Giorgio Armani campaign evokes the essence of the New York show set in a railway station. A place of meetings, departures and arrivals and a theatre of infinite stories. The clothes, gently accompanying the wearer and complemented by accessories and sunglasses that add a touch of mystery, express a sense of timeless style. The campaign is a series of stories barely hinted at, which the viewer is invited to imagine.
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