Georges Favre-Jacot


It all began with Georges Favre-Jacot, a 19th century visionary who dreamed of making the most precise watch known to man and, at only 22 years old, took on the challenge of creating Switzerland’s first integrated watch manufacture, One night, while leaving the Manufacture after finalizing the last details of the launch of his new chronometer calibre (which would go on to win countless prizes), Georges Favre-Jacot looked up at the starry night sky and came to the realisation that he had reached his star, his ‘zenith’ – the highest point in the sky. It was then and there that he decided to name the calibre as well as his manufacture Zenith, the peak of a star’s trajectory.
#Georges #FavreJacot

Latest

Emporio Armani – 2026 Spring/Summer Optical Eyewear Advertising Campaign (06″)

#Emporio #Armani #SpringSummer #Optical #Eyewear #Advertising #Campaign

Radical by design.

From the iconic blue Tapisserie to the sculpted silhouette of the bracelet and the case, the Royal Oak was bold at birth - radical,...

Guest spotlight: Mew Suppasit | Fall/Winter 26 Fashion Show

Mew Suppasit arrived at our Fall/Winter 26 show in a look that was equal parts understated and statement-making. A three-piece wool suit anchored the...

Highlights from OMEGA House Milano | OMEGA

#Highlights #OMEGA #House #Milano #OMEGA

Teyana Taylor for The Trench, Portraits of an Icon

‘I wouldn’t change a thing.’ Teyana Taylor in the Fitzrovia #Teyana #Taylor #Trench #Portraits #Icon