Future of Excellence


Rolex makes a lasting contribution to global culture through the Perpetual Arts Initiative, a broad portfolio embracing music, architecture, cinema and the Rolex mentoring programme. As part of the brand’s commitment to artistic excellence, it supports Musica, the series broadcast by European television network Euronews that transports viewers into the world of music. This episode delves deep into the Vienna Philharmonic Orchestra Academy, which seeks to pass on its traditions and style of play by nurturing the next generation. Musica meets some of these rising stars to discover what it is like to play in one of the world’s most famous classical music institutions. Discover more https://bit.ly/3N2o02U
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#Future #Excellence

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