Personality is the protagonist within the Fall Winter 2024 men’s advertising campaign by Creative Director Sabato De Sarno. Distinctive attitudes, each unlike the other, come to the fore in the intensity of a gaze, the nuance of a gesture, the timbre of a voice, speaking to the idea that fashion is about freedom of interpretation. The stars of the campaign, models who coexist in fashion’s ever-dynamic tenses of past, present, and future, unveil facets of their character, becoming a forum of honest reflection on selfdom, desires, and everything in between.
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Thibault Della Gaspera
Photographer: David Sims
Stylist: Alastair McKimm
Cast: Clément, George, Finn, Joel, Martin, Modou, and Junyeong
Music: Lucky Love – MASCULINITY
#GucciFW24
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