Ever noticed almost every watch ad shows 10 past 10 on the dial?


The tradition began in the 1950s. The most common belief is that 10:10 shows the dial of the analogue or mechanical watch in the best possible way – with the brand name in focus. Some scientists deduced 10:10 has the aesthetic of a smiley face, compared to 8:20, which looks like a frown.

October 10 or 10.10.25 marks the first edition of #WorldWatchDay, echoing the traditional display of 10:10 on watch dials – a quiet symbol of balance, beauty, and joy in timekeeping. In the spirit of shared celebration, Dubai Watch Week is honoured to commemorate this special day. Join us in honouring the art of time.
#noticed #watch #shows #dial

Latest

Giorgio Armani – 2025 Fall/Winter – Advertising Campaign

#Giorgio #Armani #FallWinter #Advertising #Campaign

A milestone moment for Maluma in NYC, celebrating BOSS Bottled Beyond

Ready for an experience that goes beyond? Tune in as we celebrate the launch of BOSS Bottled Beyond with a landmark event in the...

Across the Pond

It’s Always Burberry Weather: Postcards from London Starring Olivia Colman and Amelia Gray Directed by John Madden Queen Anne Court, London #ItsAlwaysBurberryWeather #Pond

The Finale of the CHANEL Fall-Winter 2025/26 Haute Couture Show — CHANEL Shows

#Finale #CHANEL #FallWinter #Haute #Couture #Show #CHANEL #Shows

How Van Cleef & Arpels tells time by telling stories | A voyage into space

Through the Planétarium automaton, see how the Maison tells stories on another scale, far beyond the frame of a watch. Listen to the Maison's Watchmaking...