“I love Iris. She has carved her own path. She has an amazing spirit. She is gorgeous, smart and a little bit wild…. A true Versace girl. For me she is the perfect face for our fragrance. She brings it to life with great personal style, energy and fun.” – Donatella Versace
The Dylan Purple campaign transports viewers into an endless summer, with protagonist Iris Law starring in her second campaign for the brand following this year’s La Vacanza campaign. Director Gordon Von Steiner creates a visual continuation from his previously directed Versace Dylan Turquoise fragrance campaign starring Hailey Bieber, with innovative fluid camera movements that rotate from scene to scene, sunrise to sunset, bikini outfits to beautiful party dresses, creating a sense of an immersive ‘Versacesphere’.
Discover the campaign at Versace.com: https://e-versace.com/dylanpurple
Chief Creative Officer: Donatella Versace
Campaign Creative Director: Kevin Tekinel & Charles Levai
Film Director: Gordon Von Steiner
Photographer: Carlijn Jacobs
Starring: Iris Law, Kit Butler, Alex Consani, Oscar Davila, Allan Estrada, Sergine Lam, Kenia Martinez, De’laney Ortiz, Fernanda Vega
Stylist: Allegra V. Beck
Hair Stylist: Karim Belghiran
Makeup Artist: Porsche Poon
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