Durability by Rolex – How long is one week?


Accelerating the passage of time. We design and build machines that simulate a lifetime’s wear and tear on our watches in just a few days. A series of trials – for resistance to extreme pressure, impact, temperature and elements – tests their mettle beyond anything they might face. But we do not stop there. We assess them in real conditions. Indeed, our prototypes may be worn for many years before reaching production. Why? Because to guarantee a timepiece’s enduring performance requires time. A lot of it.
#Rolex #Watchmaking #Perpetual
#Durability #Rolex #long #week

Latest

The inspiration: Paradox Spring/Summer 26 Fashion Show | BOSS

Precision leads to poetry in motion. HUGO BOSS Creative Director Marco Falcioni and artist Boris Acket discuss the art, inspiration, and choreography behind the...

Lunar Precision | OMEGA

The Speedmaster Grey Side of the Moon celebrates the first view of the Moon’s far side. Co-Axial Master Chronometer certified. Plasma-treated ceramic. Laser-ablated lunar...

Bird on a Rock by Tiffany—The Enduring Icon

From The Tiffany Archives - For the first time, the iconic Bird on a Rock—first introduced in 1965—is reimagined as a fine jewelry collection, evolving...

Made in the UK, the Burberry Check scarf

Evolving from the lining of a trench coat, the Burberry Check scarf weaves together history, craft and enduring style #Burberry #Check #scarf

Jeanette Winterson, Charlotte Casiraghi and Kristen Stewart — CHANEL Literary Rendezvous at Rue C…

At the heart of the three-day exhibition Manchestermodern: past present future, curated by Factory International and CHAOS SixtyNine with the support of CHANEL, a...