Durability by Rolex – How long is one week?


Accelerating the passage of time. We design and build machines that simulate a lifetime’s wear and tear on our watches in just a few days. A series of trials – for resistance to extreme pressure, impact, temperature and elements – tests their mettle beyond anything they might face. But we do not stop there. We assess them in real conditions. Indeed, our prototypes may be worn for many years before reaching production. Why? Because to guarantee a timepiece’s enduring performance requires time. A lot of it. Discover more https://on.rolex.com/3K6gLGK
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