_In the latest episode of their new series, Art Basel and UBS explore how galleries shape artists’ careers, market value, and the ecosystem of contemporary art_
Galleries form the backbone of the art market. They do far more than sell artworks: they nurture talent, support production, and guide artists through the evolution of their careers. From emerging spaces to international blue-chip galleries, dealers act as intermediaries between artists, collectors, and institutions, helping shape both reputations and value.
Episode 2 of Decoding the Art Market examines how galleries operate within this ecosystem, how they represent artists, build markets, and adapt to the challenges of a digital age. Featuring Jeffrey Deitch, Vanessa Carlos, Leiko Ikemura, Michelangelo Pistoletto, and others, the film explores the human relationships and long-term vision that sustain the art world and help ensure that art remains not just a market but a shared public good.
Decoding the Art Market
Created by Art Basel in partnership with Global Lead Partner UBS
The art market can appear opaque, driven by its own codes and conventions. Yet it is also a space of exchange, creativity, and evolving possibilities. Decoding the Art Market is a five-part film series that shines a light on this complex system, with leading art world voices – including gallerists, economists, artists, and journalists – sharing their perspectives. Designed for both new and established collectors, the series traces how value is created, what drives transactions, and how the market continues to evolve in a global and digital era.
Producer/Director Johnny Nghiem
Director of Photography An Nguyen
Post-Producer Philipp Weinrich
Lead Editor Julia Love
Assistant Editors Sara Herrlander, Johnny Nghiem
Motion Designer Aljoscha Höhborn
Colorist An Nguyen
Sound Recordist/Mix Roi Rico
Title Design Mitchell Gillies
Production Company Soft Launch
Executive Producer Jordan Leech
Creative Directors Akiel Gallina & Elena Feijoo
Art Basel
Head of Editorial Dr. Jeni Fulton
Senior Editor Alicia Reuter
Senior Creative Strategist Caitlin Britton
UBS
Project Manager Brand Activation, Sponsorship & Events International Culture Sarah Edelmann-Norton
Special thanks to Hayley Jones, Founder, Rose Social
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