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CONVERSATION with Keita Inagaki – The Sustainability


What does sustainability mean to Chopard?
As the Maison Ambassador and Japanese rugby star Keita Inagaki hears from Chopard Co-President Karl-Friedrich Scheufele himself, from responsible sourcing to the Ethical Gold used since 2014 and Lucent Steel™ from upcycled metal first introduced in 2019, rolling out for all Chopard steel watches since 2023, the Maison’s commitment to sustainability mirrors the Scheufele family’s values.

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