CHOPARD LOVES CINEMA – The Ice Cube Collection


Get ready, get set, get graphic! Scintillating, ethical, and iconic—so many qualities stacked into one timeless collection. Ice Cube creations steal the show in the latest episode of Chopard’s latest digital campaign, #ChopardLovesCinema. Directed by James Gray, the digital series starring Julia Roberts celebrates the feel-good arts of jewellery-making. James Gray’s cinematic standpoint epitomises the spirit of Chopard, for which the heart of each collection resides in this mission to adorn men and women – enabling them above all to continue their journey to personal fulfillment and freedom. The impulses of the heart reign supreme, intrinsically bound up with emotions and ready to be generously shared around the world. Chopard Ambassador Julia Roberts shines in the newest episode, mixing and matching her favourite Ice Cube creations with audacity. The quintessentially contemporary pieces feature a pared-down look and deliberately minimalist aesthetic that always make a statement.

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