At Chopard, feeling good means doing good.
The Maison led the way in 2018 when we achieved 100% Ethical Gold, and constant work towards the traceability of diamonds and precious stones. And following the Watches & Wonders 2023 special announcement revealing the Lucent Steel™ Programme which makes Chopard becomes the first luxury Maison to roll out recycled steel for its watches, Chopard Ambassador Julia Roberts is impressed. Directed by James Gray, this new 12-part series explores the joyful creations of La Maison’s Haute Joaillerie and timepiece collections with pieces hand-selected by Julia herself.
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