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CHOPARD JOURNEY TO SUSTAINABLE LUXURY – The Lucent Steel™ Programme


Discover the Lucent Steel™ Programme. Chopard becomes the first luxury Maison to roll out recycled steel for its watches. By the end of 2023, Chopard will use Lucent Steel™ for the production of all its steel watches – including bracelets and cases. Lucent Steel™ is made with a recycling rate of at least 80%. The Maison’s ambition is to reach at least 90% recycled steel in its Lucent Steel™ by 2025. This commitment will allow Chopard to significantly reduce the carbon footprint of its steel.

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