Timelessness is the highest calling in a brand but how do you actually achieve it? In a world where tastes turn on a dime, what’s the secret recipe that keeps certain brands anchored across generations? This panel explores the core ingredients of lasting appeal: from nurturing an unshakeable brand identity to making design choices that transcend the mood of the moment. Together, we’ll decode the ABCs of enduring elegance and ask: is timelessness an art, a science, or simply knowing when not to change?
Speakers:
Mark Cho, Co-Founder, The Armoury
Edouard Meylan, CEO & Owner, H.Moser et Cie
Antonino Aiello, Founder, 100% Capri
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