BUGATTI – A New Era: Design Philosophy


In the second episode of the storied marque’s ‘A New Era’ docuseries, Director of Design, Frank Heyl, explores how the timeless form of the BUGATTI TOURBILLON is shaped by the pursuit of speed and the incomparable emotion of experiencing a BUGATTI in this exciting new chapter.

BUGATTI’s Director of Design delves into the thrill and challenge of crafting a fresh incarnation of quintessential BUGATTI design philosophy.

“With over 115 years of history, there is a rich legacy of design DNA that we can reference. We have a guiding line emphasizing what defines a BUGATTI. What we need to take into account is this: form always follows performance.”

#BUGATTI #BUGATTITourbillon #TOURBILLON #PourLÉternité

WLTP: bugatti.link/consumption
#BUGATTI #Era #Design #Philosophy

Latest

Return to the Elemental | The Alchemy of Aman

In a world drifting ever further from the natural, Aman offers a rare return. Places where light, air, water and space work their quiet...

Breaking down the R&D series.

“Who’s writing the next chapter of watchmaking? Who’s pushing movement innovation to its highest level?” asks Wei Koh. Watch the clip to find out....

Backstage at the BOSS Spring/Summer 26 show. What’s the biggest paradox in your life? #BeYourOwnBOSS

Discover the collection at https://on.boss.com/BOSS/Spring_Summer26 Follow BOSS on Instagram: http://www.instagram.com/boss TikTok: https://www.tiktok.com/@boss Facebook: http://www.facebook.com/hugoboss Pinterest: http://www.pinterest.com/hugoboss #Backstage #BOSS #SpringSummer #show #Whats #biggest #paradox #life #BeYourOwnBOSS

Milano Cortina 2026 Olympic and Paralympic Winter Games | OMEGA

In one month today, the dreams begin at Milano Cortina 2026. As Official Timekeeper, OMEGA will be measuring every event at these Olympic and...

2025, through our owners’ voices.

Some words stay with you. Voices of gratitude, emotion and pride. Stories that give meaning to what we build together. 2025, through our owners’ voices. #owners #voices