BUGATTI – A New Era: Design Philosophy

In the second episode of the storied marque’s ‘A New Era’ docuseries, Director of Design, Frank Heyl, explores how the timeless form of the BUGATTI TOURBILLON is shaped by the pursuit of speed and the incomparable emotion of experiencing a BUGATTI in this exciting new chapter.

BUGATTI’s Director of Design delves into the thrill and challenge of crafting a fresh incarnation of quintessential BUGATTI design philosophy.

“With over 115 years of history, there is a rich legacy of design DNA that we can reference. We have a guiding line emphasizing what defines a BUGATTI. What we need to take into account is this: form always follows performance.”

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WLTP: bugatti.link/consumption
#BUGATTI #Era #Design #Philosophy