B&M Riviera 10677


In 2022, several versions join the women’s collection, including the “Swiss-made” self-winding “Coastline” model in a 33-mm diameter. In its steel case, this almost cheeky Riviera asserts a particularly unique design with a gradated midnight blue lacquer dial set with 63 diamonds. The diamonds portray the seaboard of the French Riviera, beckoning to an adventure from Monaco to Saint Tropez. Like a sparkling summer wave, the exclusive gem-setting extends to a portion of the bezel, case and integrated steel strap. This design is unafraid to venture into the unexpected. That’s the Riviera spirit!

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