Beyond the Founder: Who Keeps the Brand Beating?


Legacy is a loaded word in watchmaking. Building something that lasts is one thing, letting it go is another. This fireside chat digs into the quiet crisis of succession: who takes over, who stays out, and how much control you really have once the name on the dial isn’t yours anymore.

From family dynasties to founder-led independents, we explore the emotional, strategic, and often uncomfortable realities of future-proofing a brand. Is succession a plan, a gamble, or a myth? And when does protecting the legacy start to choke its evolution?

Speakers:
Maximilian Büsser, Founder, Owner, Creative Director, MB&F
Chris Hall, Founder, The Fourth Wheel
Kari Voutilainen, Finnish Watchmaker

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