The Benetti Yachtmaster confirms its great success overseas as well in the charming island of Key West, where captains, crew, and industry professionals gathered for two days dedicated to exploring the customer journey and the Benetti lifestyle starting from the crucial role of the crew. Benetti presented the evolution of the owners’ concepts of Luxury and Lifestyle, which point to an increasingly personalized experience on board, ensuring that the Yacht represents a unicum with the surrounding nature for a unique and borderless experience.
Following this, the theme of the Benetti Lifestyle and the important role of the captains was explored to create a product that perfectly reflects the owner’s expectations. Captains can support the shipyard in understanding the customer’s needs in the various phases of the Customer Journey.
The different lifestyles directly impact the design of yachts: the customers begin to share their desires from the first meeting and consequently the first sketches for a new project are born. It is also true that the ability to promote new design concepts that are linked to a new onboard lifestyle can influence the modern owner’s decision to purchase. An exceptional example is the Oasis Deck® concept, where the study conducted to expand the percentage of spaces outdoors contributed to the success of the Oasis line.
Special thanks to the partners and sponsors for their contribution, which was fundamental to the realization and success of the event. See all our partners: https://www.benettiyachts.it/partners-24th-edition-usa/
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