On the 25th of September, the Italian luxury watchmaker Panerai has successfully carried out the second of the three exclusive experiences conceived for VIP clients and revealed during the last SIHH in Geneva.
This time the...
With their new Submersible Marina Militare Carbotech™ watches on their wrists, the 33 clients joined the Comsubin, members of the Italian Navy special forces, for a two-days experience.
The Italian Navy unit’s coat-of-arms features a...
The Chinese Olympic freestyle swimming champion and world record holder Sun Yang is Panerai’s latest brand ambassador for China.
Having won the 200m and 400m freestyle at the 18th FINA World Championships in Gwanggu earlier this...
Panerai presents two new references as a tribute to the cricketing icon and Indian brand ambassador Mahendra Singh Dhoni. A celebration of a living legend.
A remarkable athlete and a true gentleman both on...
Developed by Panerai Creative Director Alvaro Maggini this new design concept will allow Flannels customers and watch aficionados alike to dive into an installation filled with dangerous species, where only the bravest divers dare to...
For the launch of the new Avenger collection, Breitling has assembled a new Aviation Pioneers Squad as part of its #squadonamission campaign, made up of three remarkable individuals who represent different airborne disciplines but all...
Today, Rolls-Royce celebrates a remarkable moment in time: 100 years of Phantom — the icon of icons.
Never following trends but shaping them, Phantom embodies...
Since the introduction of the Perpetual rotor in 1931, many Rolex advertisements have highlighted this innovation, a true revolution in the watchmaking world. With...
