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Opening of the first Boutique in Rome at Via del Babuino, 130

The first boutique in Rome, at number 130 in the renowned Via del Babuino, is the heart of the capital, and for the occasion it is accompained with the launch of a special edition of...

Radiomir Edizione Verde Militare

Uniquely monochromatic and unmistakably Panerai, the new green-dial Radiomir models offer a fresh take on one of our most dynamic timepieces. Available in four distinctive interpretations—each with changeable strap options—these matte-green watches convey strength, style,...

Radiomir Minute Repeater Tourbillon Gmt – 49mm

The Minute Repeater Carillon is an entirely mechanical system of great complexity which chimes the hours, ten-minute periods and minutes on demand. These various indications are obtained by means of three hammers striking three different...

Luna Rossa boat unveil

Launched in Cagliari’s Molo Ichnusa, where the Luna Rossa Prada Pirelli team is based, it will represent Italy in the challenge for the world’s oldest sailing trophy. Marking the ceremony on the wrists of skipper Max...

Submersible 42mm Goldtech™

A gleaming addition to the Submersible collection. There’s a new gold standard in watch-making: the just-released Submersible 42MM in Goldtech™. A confluence of style, sophistication, and strength, this radiant timepiece is the paradigm of modern luxury. Unlike...

Guillaume Néry Experience

On the 25th of September, the Italian luxury watchmaker Panerai has successfully carried out the second of the three exclusive experiences conceived for VIP clients and revealed during the last SIHH in Geneva. This time the...

ComSubin Experience in La Spezia

With their new Submersible Marina Militare Carbotech™ watches on their wrists, the 33 clients joined the Comsubin, members of the Italian Navy special forces, for a two-days experience. The Italian Navy unit’s coat-of-arms features a...

Sun Yang new Panerai Brand Ambassador for China

The Chinese Olympic freestyle swimming champion and world record holder Sun Yang is Panerai’s latest brand ambassador for China. Having won the 200m and 400m freestyle at the 18th FINA World Championships in Gwanggu earlier this...

Ms Dhoni new Panerai Brand Ambassador for India

Panerai presents two new references as a tribute to the cricketing icon and Indian brand ambassador Mahendra Singh Dhoni. A celebration of a living legend. A remarkable athlete and a true gentleman both on...

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No Football. No Worries. | Feel More Thrills in Qatar

Keep up with the action like Andrea Pirlo on the dramatic dunes at the Inland Sea, with an adrenaline-pumping dune bashing session 🤩 Explore the...

Travel is Different Now, Four Seasons Resort Hualalai, Hawaii

Travel is different now, and the addition of a new family member changes every aspect of life. Videographer Roxy Facer captures Oahu-born photographer and...

Alessandra Ambrosio opens OMEGA Her Time exhibition in Madrid

Her Time Madrid. Immerse yourself in the most luxurious moment of our exhibition launch with guest Alessandra Ambrosio. #OMEGAHerTime #Alessandra #Ambrosio #opens #OMEGA #Time #exhibition #Madrid

Watch MCM’s Iconic Monogram Evolve

A video by HYPEBEAST #Watch #MCMs #Iconic #Monogram #Evolve