With its “Virtual Try-On” feature, Baume & Mercier is launching an innovative concept that allows customers to test watches from the Riviera collection directly from the Brand’s website, without needing to use a social media platform or app, or indeed without needing to use a marker on the customer’s wrist. This advanced augmented reality technology embodies the Brand’s innovative outlook and its ultimate objective: to meet customer expectations as best it can. A world first for a Maison with more than 190 years of know-how.
https://www.baume-et-mercier.com/us/en/watches/riviera-watches.html
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