A quest for seamless comfort


Comfort concerns so much more than how a watch fits the wrist. As advertisements from the 1940s and 1950s illustrate, Rolex answered a call from those who wanted a seamless, active life. From a chronometer wristwatch displaying the date in a window at 3 o’clock, the brand created the Cyclops lens magnifying the date, followed by the day display. It became possible to see the time, date and day in just one glance, on a precise and reliable wristwatch. Efficiency. That is Rolex comfort.
#Rolex #Perpetual
#quest #seamless #comfort

Latest

Emporio Armani – 2025 Fall/Winter – Optical Eyewear Advertising Campaign (6″)

#Emporio #Armani #FallWinter #Optical #Eyewear #Advertising #Campaign

How to create a balance staff / AUDEMARS PIGUET

Precision, patience, and extreme satisfaction. Follow Steve, our watchmaking restorer, as he takes us into the complex process of creating a balance staff as...

Be the Next BOSS | Fall/Winter 2025 Global Campaign featuring Ishaan Khatter

Discover the collection at https://on.boss.com/WI25/BrandCampaign Follow BOSS on Instagram: http://www.instagram.com/boss TikTok: https://www.tiktok.com/@boss Facebook: http://www.facebook.com/hugoboss Pinterest: http://www.pinterest.com/hugoboss #BOSS #FallWinter #Global #Campaign #featuring #Ishaan #Khatter

A Modern Hacienda With the Soul of Cabo | Four Seasons Resort Cab Del Sol

Where authentic Mexican culture and modern details intertwine. Get away to the shores of Cabo Del Sol. #Modern #Hacienda #Soul #Cabo #Seasons #Resort #Cab #Del...

Memories are always made at The OMEGA Masters | OMEGA

Night fell over Crans Montana and the stars came out. Relive an evening of celebration, led by Eddie Redmayne and distinguished guests from the...