Comfort concerns so much more than how a watch fits the wrist. As advertisements from the 1940s and 1950s illustrate, Rolex answered a call from those who wanted a seamless, active life. From a chronometer wristwatch displaying the date in a window at 3 o’clock, the brand created the Cyclops lens magnifying the date, followed by the day display. It became possible to see the time, date and day in just one glance, on a precise and reliable wristwatch. Efficiency. That is Rolex comfort.
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