Distinct identities unfold in the new Gucci Eyewear campaign for Fall Winter 2024 by Sabato De Sarno starring Abbey Lee, He Cong, George Barnett, and Liya Kebede. Reflecting the Creative Director’s continued exploration of authentic expression, the protagonists embody the collection’s contemporary yet refined spirit.
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Samuel Rixon
Photographer: Mario Sorrenti
Stylist: Suzanne Koller
Casting: Piergiorgio Del Moro and Samuel Ellis Scheinman
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