Creative Director Alessandro Michele draws inspiration from the Archive to recreate a piece of contemporary design, reinterpreting tradition and House codes while transporting a silhouette evocative of the 1970s into the present in the House’s latest handbag line. The Gucci Attache is featured in a campaign that Art Director and photographer Max Siedentopf shot against a metropolitan backdrop, underlining the same symbols that form the meaning of this bag: references and perspectives that together, know how to create that glam-utility that is the expression of a culture of appearance and practicality. Two elements that create a desire for beauty.
Campaign Credits
Creative Director: Alessandro Michele
Art Director: Max Siedentopf
Music Credits
“Boys Wanna Be Her” performed by Peaches
Written by Merrill Nisker
Licensed courtesy of XL Recordings Limited
©Published by I U She Music GmbH
Administered by Kobalt Music Publishing Ltd
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Production quality plays a huge part in cost and desire #watches