What does it take to design the first electric Ferrari? The challenge was threefold. And it demanded an entirely new way of thinking.
Episode 2 of Ferrari Luce: The Inside Story explores the people, ideas and creative process behind the vision. It reveals a process rooted in learning from the past while imagining the future.
At the heart of this journey is the collaboration between the Ferrari team in Maranello and Marc Newson and Jony Ive from the LoveFrom collective in San Francisco. The episode also features John Elkann, Ferrari Chairman; Piero Ferrari, Vice Chairman; Flavio Manzoni, Chief Design Officer; and Benedetto Vigna, Ferrari CEO. Their perspectives guide us through the path towards a disruptive new design language.
From interface to form, from emotion to function, their perspectives capture the clarity and joy of driving through an experience that elevates every moment behind the wheel.
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