Versace unveils La Vacanza 2026 campaign, Versace Obsessed. A dialogue between past and present, honouring its inimitable image-making impact.
A new generation meets those embedded in the history of the House, surrounded by campaigns that have left an indelible mark on culture. Iconic supermodels paper their bedroom walls, on tearsheets of advertisements photographed by Steven Meisel between 1993 and 2004. Undeniable evidence of Versace’s enduring hold, and testament to a visual language that continues to stir desire.
It’s a dialogue reflected in the La Vacanza collection, itself a conversation with the past, referencing and reimagining the House archive. A clash of couture and the street, bearing definitive icons: denim shirting, printed silk, vivid tailoring, and black leather against gold. The unmistakable marks of Versace.
Versace Obsessed reclaims the rich heritage of the past, asserting its legacy through the unforgettable, unapologetic lens of the present.
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