This edition of Tête-à-Tête sees Sugam Bhasin step in – trading places with our OG Sarah Bahman – for an insightful conversation with Michel Nydegger, CEO of Greubel Forsey, filmed in Geneva.
Nydegger reflects on his journey from marketing to CEO and the evolution of Greubel Forsey – from a 17th‑century farmhouse to a modern atelier – shaped by technical rigour, efficiency, and an intentionally “inefficient” creative culture rooted in heritage.
The discussion spans this year’s novelties, the rise of independent and micro brands, and what’s ahead: the final year of select movements, new calibres, and a shift toward refined, smaller case sizes. Dubai Watch Week 2027 signals the next milestone.
Quietly revealing. Deeply considered. This is Greubel Forsey – beyond the expected.
Watch the full Tête-à-Tête episode now.
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