The Legacy Tension: The Art and Risk of Modernising the Familiar


How do you reinvent a legend without losing its soul? In an industry steeped in heritage and symbolism, Fabrizio Buonamassa stands out for challenging the notion that timeless design must stand still. This candid session goes inside his creative process at Bulgari, exploring the pressures, principles and personal convictions behind reshaping one of the brand’s most recognisable designs.

Speaker:
Fabrizio Buonamassa, Product Creation Executive Director, Bulgari

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