Rolex Perpetual Planet Initiative – Protecting our planet together


Celebrating optimism for the planet. All over the world – across oceans, forests, rivers and mountains – explorers, scientists, conservationists and entrepreneurs are working with local people. With the support of our Perpetual Planet Initiative, they are playing a crucial role in promoting Earth’s biodiversity, improving human lives and prospects for a brighter future.
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Did you know he’s a footballer *and* a fragrance expert? #ViniciusJr #BOSSRecognizeBOSS

#BeYourOwnBOSS Discover the collection at https://on.boss.com/BOSS/Bottled/Beyond Follow BOSS on Instagram: http://www.instagram.com/boss TikTok: https://www.tiktok.com/@boss Facebook: http://www.facebook.com/hugoboss Pinterest: http://www.pinterest.com/hugoboss #hes #footballer #fragrance #expert #ViniciusJr #BOSSRecognizeBOSS

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