Season 4: The TAG Heuer Formula 1 | The year is 1986. It’s the beginning of a new era. With Techniques d’Avant-Garde (TAG) taking over Heuer, the new TAG Heuer Formula 1 collection was born. This is the story of how the bold and colorful range of timepieces went on to capture the zeitgeist and become something of a cult classic.
Image: TAG Heuer Formula 1 Chronograph, Reference 384.513
Show notes:
1:27 Techniques d’Avant-Garde
2:44 TAG enters Formula 1
3:27 1986: A landmark year
4:58 A new opportunity
5:42 The Formula 1 collection is born
6:28 A ‘rainbow of colors’
7:32 A cult collector’s item
8:09 Capturing the zeitgeist
#rise #cult #classic
@inter x #qatarairways