The 2024 Rolex Swan Cup is underway in the waters off Porto Cervo, Sardinia. An impressive and diverse fleet of 101 yachts have registered for the 22nd edition of this iconic biennial regatta. Today’s first day of racing delivered intense competition across all four divisions with a mix of coastal and windward/leeward courses offered by the Race Committee. Four days of racing remain with the final prizegiving held on Saturday 21 September. Forty years ago, the 1984 edition of this regatta marked the beginning of Rolex’s remarkable relationship with the Yacht Club Costa Smeralda (YCCS). It was also notable for the coming together of the Swiss watchmaker and the Finnish shipyard, Nautor Swan, two brands synonymous with excellence, innovation and elegance. Discover more https://on.rolex.com/3XNcAXw
Rolex has always associated with activities driven by passion, excellence, precision and team spirit. The Swiss watchmaker naturally gravitated towards the elite world of yachting six decades ago and the brand’s enduring partnership now encompasses the most prestigious clubs, races and regattas, as well as towering figures in the sport, including ground-breaking round-the-world yachtsman Sir Francis Chichester and the most successful Olympic sailor of all time, Sir Ben Ainslie. Today, Rolex is Title Sponsor of 15 major international events – from leading offshore races such as the annual Rolex Sydney Hobart Yacht Race and the biennial Rolex Fastnet Race, to grand prix competition at the Rolex TP52 World Championship and spectacular gatherings at the Maxi Yacht Rolex Cup and the Rolex Swan Cup. It also supports the exciting SailGP global championship in which national teams race identical supercharged F50 catamarans on some of the world’s most famous harbours. Rolex’s partnerships with the Cruising Yacht Club of Australia, New York Yacht Club, Royal Ocean Racing Club, Royal Yacht Squadron and Yacht Club Costa Smeralda, among others, are the foundation of its enduring relationship with this dynamic sport.
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