The superyacht industry has embraced social media as an influential tool to build brands and inspire audiences. Although the superyacht world is relatively small and friendly, content creators need to walk a thin line when it comes to client confidentiality and discretion. So what are the dos and don’ts in this domain? How do you successfully build an audience? And how do you make your content stand out? Discussing these topics on YachtTalk: Sara Gioanola, Heesen’s PR & Press Office Manager, Tom van Oossanen, superyacht photographer, and Scott Hampton, yacht painting and social media specialist.
We hope you enjoy the YachtTalk Specials and stay tuned!
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About Heesen:
A Dutch shipyard dedicated to pushing the boundaries in design, engineering and construction, Heesen is a company that continues to evolve. Since the time its founding father Frans Heesen acquired the business in 1978, it has been building superyachts in aluminium and steel that offer speed, style and fuel-efficient cruising. Its award-winning vessels continue to match the owner’s exacting demands, and its unrelenting focus on quality, craftsmanship and innovation has created one of the world’s most impressive shipbuilding legacies.
We look for talented people to join our team. Would you like to work with us? Check out the vacancies at https://werkenbij.heesenyachts.com/
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