Marking a musical tradition that has stood the test of time for more than 80 years, the New Year’s Concert by the renowned Vienna Philharmonic continues to attract millions around the world to the annual broadcast of the vast and uplifting repertoire of Johann Strauss, his family and contemporaries. Sponsored by Rolex, the concert at the Musikverein’s Golden Hall in the Austrian capital symbolizes the brand’s long-standing pursuit of excellence and heritage of promoting the highest level of achievement in music. Discover more https://on.rolex.com/3QR28Ls
For more than 40 years, Rolex has built enduring partnerships with great artists and orchestras as well as the venerable stages where they perform. Across the world, this support for the arts and culture has helped to inspire performers to reach for perpetual excellence.
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