Comfort by Rolex – The essence of all senses


Though we scrupulously assess our watches’ mechanical and chronometric performance, no check can ever match what we feel, see or hear. Our experts examine every lug, bracelet and clasp. They can detect the slightest imperfection on the mirror finish of our 18ct gold, or the smallest irregularity in a satin finish or Oystersteel bracelet. By virtue of these sharpened senses, our watches are incomparably durable and comfortable. So much so, you may barely feel one on your wrist.
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Emporio Armani – 2025 Fall/Winter Men’s Watchwear Advertising Campaign ft. Nicolas Galitzine I

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