Fluted bezel – Brilliant like no other


Our famous fluted bezel. Presented on our Oyster in 1926 and designed to be screwed tightly to the case for waterproofness. Since 1953, however, it has been fixed by friction-fitting. So why keep it, sharpen its geometry? Simple. Once a feature to repel dust and water, it now lives to reflect the slightest ray of light. In 18 ct gold or 950 platinum, its fluting and finish have been enhanced with the same passion devoted to its original function. Instantly recognizable, our signature feature. #Rolex #Watchmaking #Perpetual
#Fluted #bezel #Brilliant

Latest

Emporio Armani – 2025 Fall/Winter – Sunglasses Eyewear Advertising Campaign (6″)

#Emporio #Armani #FallWinter #Sunglasses #Eyewear #Advertising #Campaign

A real BOSS mindset—now and forever #SCOUPS #BeYourOwnBOSS

Discover the collection at https://on.boss.com/WI25/_BrandCampaign Follow BOSS on Instagram: http://www.instagram.com/boss TikTok: https://www.tiktok.com/@boss Facebook: http://www.facebook.com/hugoboss Pinterest: http://www.pinterest.com/hugoboss #real #BOSS #mindsetnow #SCOUPS #BeYourOwnBOSS

Our Austin, Your Way | Four Seasons Austin

The city is yours to explore from our one-of-a-kind hotel that puts the heart of Austin at your front door. #Austin #Seasons #Austin

Hyatt Centric | Start Here. Discover Everywhere.

Looking for your next adventure? With our curated Hyatt Centric City Guides, we invite guests to explore the city’s unique experiences. Hyatt Centric...

Sunseeker at Cannes Yachting Festival 2025.

Sunseeker are delighted to welcome you to Cannes Yachting Festival, taking place from the 9th to 14th of September, in the heart of the...