In 2020, Gucci embarked on a new chapter by embracing a nature-positive approach: investing in regenerative agriculture projects worldwide.
By supporting agricultural production systems that replenish and strengthen biodiversity, Gucci is revisioning and transforming its supply chain to give back to nature. Among these endeavors, a significant project was initiated in collaboration with Chargeur Luxury Fibers. Today, the NATIVA program is yielding tangible results, positively impacting farmers and local communities.
In line with our ongoing commitment to driving positive change and fostering a culture that prioritizes equity, inclusivity, and respect, Gucci is continuously looking into creating and publishing more accessible content. As such, an audio-described version of this video may be accessed at the following link: https://youtu.be/uSdlJTDXsMY
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