Robustness by Rolex – For wearer and for worse


Developing a robust and reliable watch means testing it against all possible shocks. At Rolex, we work tirelessly to meet the needs of those we affectionately call ‘the worst wearer’. To do so we can use a robot that reproduces the gamut of human arm gestures and movements, from the extraordinary to the everyday. The difference is this robot does so at inhuman speeds. Only then do we ensure the superlative performance of each watch, regardless of the shakes and shocks. Whatever you choose, wherever you go, your Rolex will follow.
#Rolex #Watchmaking #Perpetual
#Robustness #Rolex #wearer #worse

Latest

BTS of the BOSS OPEN with Taylor Fritz | BOSS

From baseline to boardroom, BOSS OPEN 2025 champion #TaylorFritz is fully in charge and knows exactly what he’s doing. Go behind the scenes with...

Spotlight on Benjamin Millepied’s Creation, “Grace, Jeff Buckley Dances” — CHANEL and Dance

In an exclusive audio documentary, discover the behind the scenes of the ballet "Grace, Jeff Buckley Dances" supported by CHANEL. Blurring the boundaries between...

The Making of the Graphic Cannage Lady Dior

Watch as irresistible beige raffia and blue denim versions of the iconic #LadyDior from #DiorAW24 by Maria Grazia Chiuri come to life in the...

The infinite journey: In conversation with #TadanoriYokoo. #GucciArtWalls #SetouchiTriennale

#infinite #journey #conversation #TadanoriYokoo #GucciArtWalls #SetouchiTriennale

#LVMenSS26 #jhope #PharrellWilliams #LouisVuitton

#LVMenSS26 #jhope #PharrellWilliams #LouisVuitton