In 2023, Jaeger-LeCoultre celebrates the unique formula that governs the timeless design of the Reverso. Known today as the Golden Ratio, it is a common denominator for beauty and harmony shared by the natural world and man-made masterpieces. In watchmaking, Jaeger-LeCoultre’s Reverso expresses this principle with utmost eloquence. Created in 1931 at the height of the Art Deco artistic movement, which emphasised geometric patterns, rectilinear shapes and clean lines, the original design of Reverso was governed by the Golden Ratio. While many variations of the Reverso case have been presented over the nine decades since then, the original proportions have remained as an anchor for the collection and the Golden Ratio continues to define the Reverso’s design today.
Learn more about the Golden Ratio: https://bit.ly/TheGoldenRatio_
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