Heesen marketing director, Mark van Heffen, explains the thinking behind the Carli Hermes photo exhibition at the MYS press conference.
Hermes, a talented Dutch photographer, is known for his unconventional approach when interpreting a brand.
We shot this inspiring set of images on board Project Sparta, whose exterior and interior are by Winch Design. This 67m full-custom motor yacht is project managed by Arcon Yachts Monaco and
is scheduled for delivery in 2023.
With this photoshoot Mark van Heffen wanted Carli Hermes to capture the rough beauty of our yachts in contrast with the refined elegance of the yachting lifestyle. While everyone can see the beauty of yachts at sea, very few have the privilege of experiencing the beauty of their creation.
For a few lucky ones, the pleasures of yachting begin when the first sheets of metals are cut, the ceremonial coin is welded, and the first of millions of parts is assembled by skilled people.
#branding #marketingmonday #heesen #superyacht #photoshoot #carlihermes
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About Heesen:
A Dutch shipyard dedicated to pushing the boundaries in design, engineering and construction, Heesen is a company that continues to evolve. Since the time its founding father Frans Heesen acquired the business in 1978, it has been building superyachts in aluminium and steel that offer speed, style and fuel-efficient cruising. Its award-winning vessels continue to match the owner’s exacting demands, and its unrelenting focus on quality, craftsmanship and innovation has created one of the world’s most impressive shipbuilding legacies.
We look for talented people to join our team. Would you like to work with us? Check out the vacancies at https://werkenbij.heesenyachts.com/
#Carli #Hermes #inspired #Heesen