950 platinum – A subtle glow


This is our 950 platinum. This meticulously crafted metal has invaluable qualities and is used on our most prestigious watches. Its subtle glow, a mesmerizing blend of silver and moonlight, shines like no other, while its physical properties make it resistant to corrosion and time. This challenging material pushed our expertise and production tools to the limit until we could shape it into a fluted bezel. With its captivating reflections, this precious and exclusive metal is recognizable only to a discerning few. Discover more https://on.rolex.com/3AW9o3g
#Rolex #Watchmaking
#platinum #subtle #glow

Latest

Giorgio Armani Fall/Winter 2026-2027 Men’s Fashion Show

Watch the Giorgio Armani Fall/Winter 2026-2027 Men's Fashion Show live at 12:30pm CEST on Monday 19th January. #Giorgio #Armani #FallWinter #Mens #Fashion #Show

Big moments mean watches to remember!

Zlatan Ibrahimović, takes on the ‘Which Watch Was That’ game with John Mayer during our special late-night show. Give it a try - watch...

The first hull of Motopanfilo 45M.

The first hull of Motopanfilo 45M. A new story begins, written in steel. #hull #Motopanfilo #45M

Research and development at the core of innovation — RICHARD MILLE

Innovation at Richard Mille is a relentless challenge. It is the R&D team, alongside case and movement constructors, who challenge convention daily—questioning, testing, and...

Leonardo DiCaprio in Dior at the 83rd #GoldenGlobes

#Leonardo #DiCaprio #Dior #83rd #GoldenGlobes