2024 | A Landmark Year for Rolls-Royce


We have announced an investment exceeding £300 million to extend our manufacturing facility at the Home of Rolls-Royce at Goodwood. This is the next step in our commitment to creating value for clients by handcrafting the most complex, personal, and valuable luxury goods while providing an unparalleled client experience. This announcement follows a record year for Bespoke and the third-best sales result in the company’s history in 2024.

The extension will create additional space for the increasingly complex and high-value Bespoke and Coachbuild projects sought by clients who define luxury as something deeply personal to them. It will also ready the manufacturing facility for the marque’s transition to an all-battery electric vehicle (BEV) future.

During 2024, the Rolls-Royce Bespoke Collective of specialist designers, engineers, and craftspeople undertook some of their most creatively daring and technically challenging commissions to date. These projects incorporated innovative materials, features, and craft techniques never seen before on a Rolls-Royce motor car.

Our Bespoke offering reached record levels in 2024. Bespoke content value increased 10% on average per motor car year-on-year, reaching the highest level in the company’s history.

The marque’s commitment to Bespoke is reflected in its Private Offices, which take the highly personalised experience of commissioning a Rolls-Royce at Goodwood directly to clients around the world. In 2024, this global network of VIP spaces was expanded to New York and Seoul, which joined their counterparts in Dubai and Shanghai as well as the original Private Office in Goodwood.

#InspiringGreatness #BespokeIsRollsRoyce


Phantom Series II: WLTP combined: CO2 emissions: 353-365 g/km; Fuel consumption: 17.4-18.1 mpg / 15.6-16.2 l/100km.

Phantom Extended Series II: WLTP (combined) CO2 emission: 358-348 g/km; Fuel consumption: 17.9–18.5mpg / 15.8–15.3 l/100km.

Ghost Series II: WLTP (combined): CO2 emission: 357-346 g/km; Fuel consumption: 18.0-18.5 mpg / 15.7-15.3 l/100 km.

Black Badge Ghost Series II: WLTP (combined) CO2 emission: 357-346 g/km; Fuel consumption: 18-18.5 mpg / 15.7-15.3 l/100km.

Ghost Series II Extended: WLTP (combined): CO2 emission: 358-348 g/km; Fuel consumption: 17.9-18.5 mpg / 15.8-15.3 l/100 km.

Cullinan Series II: WLTP (combined) CO2 emission: 380-363 g/km; Fuel consumption: 16.8-17.7 mpg / 16.8-16.0 l/100km.

Black Badge Cullinan Series II: WLTP (combined) CO2 emission: 380-363 g/km; Fuel consumption: 16.8-17.7 mpg / 16.8-16.0 l/100km.

Spectre: WLTP: Power consumption: 23.6-22.2 kWh/100 km / 2.6-2.8 mi/kWh / 23.6-22.2 kWh/100 km; Electric range 500-530 km / 311-329 miles; CO2 emissions 0g/km.

Further information: https://www.rolls-roycemotorcars.com/en_GB/information/fb-dat-wltp.html


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