1873-2023. Celebrating 150 years of Artistry, Innovation and Caring for Beauty. One hundred and fifty years of values, handed down from father to son, with a passion for excellence, design and technological innovation.
It was the year 1873 when Lorenzo Benetti founded the Benetti shipyard in Viareggio.
Benetti sailing vessels, such as the legendary Barcobestia, gain global acclaim for their unrivalled speed and seaworthiness. Benetti laid the foundations for its future with daring nautical challenges such as the construction in 1921 of the 51M Brigantino San Giorgio, the largest ship to proudly sail the waves of the Mediterranean at the time.
In 1962 Lorenzo Benetti shared his grandfather’s visionary spirit, presenting the revolutionary Delfino at the first Genoa boat show. The modern luxury yacht was born and Benetti was its creator.
Four years later the Gabbiano 22M, took the world by storm, captivating the attention of prominent personalities such as Prince Rainer and Grace Kelly and in 1967, the launch of the Mediterraneo marked another triumph and defined what would become the iconic Benetti style for years to come.
Benetti navettes became objects of desire for celebrities around the globe, including the legendary David Bowie who purchased one in 1977 and named it El Caran.
In 1979 Benetti launched the 86M Nabila, the most famous yacht in the world. Commissioned by Saudi businessman Adnan Khashoggi, it was the first and largest gigayacht ever built. It starred in many scenes of the James Bond film “Never Say Never Again” while the parties organised aboard became the stuff of legends. It even inspired the Queen song “Kashoggi’s Ship”, in which Freddie Mercury shared tales of the band’s adventures on board.
In 1985 Paolo Vitelli, the founder of Azimut Yachts, acquired Benetti with a very clear vision of becoming a leading player in the yachting world.
The Azimut | Benetti Group was born, beginning a new and exciting era.
It was the year 1995 when Benetti introduced the Golden Bay series, iconic 50M yachts that swiftly gained worldwide acclaim and consolidated Benetti’s status as a mega-yacht powerhouse.
Three years later, the Classic 35M debuted at the Genoa boat show where it was referred as the Stella Fiera.
In 2000 Benetti launched the 7-deck Reverie 70M, the second largest megayacht ever built at the time.
In 2003 the Azimut | Benetti Group acquired the historic Orlando Shipyard in Livorno, becoming one of the world’s largest shipyards for the construction of giga-yachts over 80 metres. Just three years later, Benetti achieved another historic feat: the launch of M/Y Ambrosia III 65M, the first yacht in the world with diesel-electric propulsion combined with Azipod, marking the beginning of the sustainable yacht philosophy. In 2016, Benetti continued to make waves around the world with the construction of M/Y Lionheart 90m, its largest yacht ever built.
2019 was an epic moment for Benetti, with three gigayachts launched in just 100 days: Luminosity, IJE and Lana. With a length of over 107M each, they were – and still are – the three largest motoryachts ever built by Benetti.
In 2020 Benetti launched another revolutionary new concept in yacht design, this one in partnership with RWD: the Oasis Deck. Offering a lifestyle where you are at one with the sea, it was immediately embraced around the world, becoming an iconic concept that will define the future of yachts such as the OASIS and B.NOW families.
And now it is the year 2023 and Benetti celebrates its 150th anniversary… and the handover of the company from Paolo Vitelli to his daughter Giovanna.
150 years of tradition and innovation, of passion and exciting challenges.
150 years that allow us to say with immense pride that Benetti is and always will be truly “The House of Yachting”.
➤ Learn more about Benetti Heritage: https://www.benettiyachts.it/caring-for-beauty/
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