Hysek boosts its commercial development in Europe
November 07, 2018
Hysek is making a major commitment to vitalising its network of boutiques ahead of the high season for major annual watchmaking exhibitions, with a landmark opening in Paris, optimisation at two multi-brand outlets, and grand designs for its Geneva store.
Hysek, one of the last remaining fully-independent manufactures, is undertaking major revitalisation of its sales network. In both Paris and Geneva, the firm is embarking on remodelling, removals, and optimisation of its retail outlets.
The first tangible expression of this dynamic is the opening of the Majestic 38 on Rue François 1er in Paris. Located at the heart of the ‘Golden Triangle’, the most exclusive district of the French capital, the new Majestic 38 store is destined to become a temple of fashion, luxury, and craftsmanship. Resplendent in 640 sqm of new retail space extending over three levels, the store features the most prestigious brands and is wholly given over to luxury – not least fine watchmaking.
Indeed, the Hysek manufacture has decided to set up shop at the heart of this outstanding showcase, where it’s the only fine watchmaking brand to be represented. It’s the first time the manufacture has been part of such an exclusive complex, able to offer its clientele a 360° luxury experience spanning everything from clothing to leather goods via jewellery. The venue is also one of the very few places in the world to feature almost all the manufacture’s collections: grandes complications such as the Colossal and Furtif Skeleton Tourbillon, the very latest models (the IO Manufacture, for instance), current collections (including Abyss and Kilada), and the brand-new jewellery-watch collection for ladies, Kalysta.
Alongside this major opening, just confirmed today, Hysek has also announced the forthcoming renovation of one of its historic outlets, at 33 Avenue Victor Hugo – just a short walk from the Arc de Triomphe and the Champs-Elysées in central Paris. Here, Hysek will be providing its customers with a renovated space, all the better to showcase the manufacture’s most recent creations. In the meantime, the brand invites its aficionados to come and see its distinctive and enthralling timepieces at 8 Rue Royale, just opposite the legendary Madeleine Church.
Meanwhile in Geneva, during the temporary closure of the manufacture’s store on Rue du Rhône for renovation works on the building, the firm’s creations have been entrusted to the expertise of the Les Ambassadeurs store – just a short walk up the same street. The brand is also looking at the possibility of offering its customers an entirely new experience at a number of other potential locations in the same area.
These developments from Hysek demonstrate the fully-independent manufacture’s vitality and commitment to its partners, as well as its confident approach to the forthcoming watchmaking year. Indeed, Hysek will be present in Geneva at the next major watchmaking event in January 2019 – and has new releases planned for the third quarter of the year, too.